True Gum

True Gum

Sale price Price £2.25 Regular price

Tax included.

Biodegradable. All natural flavours. Plastic free. Vegan. Forget chewing gum, go True Gum.

If you didn’t already know, conventional chewing gum is made of plastic. In fact, conventional gum contains some of the same materials that go into plastic bottles, glue and rubber tyres. But not True Gum. True Gum is made with all natural flavours, plant based sweeteners and none of the strange synthetic ingredients. It actually tastes amazing, it’s biodegradable (meaning zero waste), and it’s suitable for vegans. Quite simply, True Gum is genius.

Made in True Gum's own little gum factory in Copenhagen.

It was not easy for Peter, Morten, Jacob and Zabrina to make an all natural, sustainable chewing gum. Their journey started in January 2017 in their own home kitchens, trying all sorts of ideas and recipes. They would end up with rock hard gum, sticks, strange tastes, everything that wasn’t quite right. But after 472 attempts, they finally perfected the recipe and True Gum became a reality. Nowadays, True Gum is made in their own little factory in Copenhagen.

Plant based sweetening, natural flavours, no synthetics and palm oil free certified. Less is More.

Unlike most conventional gums, True Gum does not contain any aspartame (an artificial sweetener), and no BHA (a synthetic antioxidant, shown to have a hormone-disturbing effect). Instead of using a traditional plastic-filled gum base, True Gum uses a chicle base, which comes from the sap of the Sapodilla tree, a sustainable and natural ingredient. The sap is extracted by "chicleros" in Central America using a technique that is hundreds of years old. No trees are cut down in the process. In fact, the sap helps conserve the forest as it supports local communities and farmer cooperatives. Using chicle also means that True Gum is biodegradable and stays soft longer.

For sweetening, True Gum uses the low-calorie plant and tree-based natural sweeteners stevia and xylitol. Stevia is a sugar substitute derived from plant leaves. And the xylitol comes directly from birch trees.

Nothing artificial goes into True Gum, all flavours are from plant based ingredients. And True Gum promise that this will never change.

Pick from four amazing flavours.


True Gum’s modern twist on a classic flavour, ensuring that you will shine to any occasion. Dive into the refreshing world of natural mint flavours, infused with a generous dash of raw matcha powder.

Ginger & Turmeric

Kick your taste-buds back into shape with this lively cocktail of delightful aromatic ginger & turmeric. A new contestant in the chewing gum arena but already a true fan favourite.

Liquorice & Eucalyptus. 

Sit down, kick back and treat yourself to a soothing mix of raw liquorice root and revitalising eucalyptus.

Raspberry & Vanilla

Goodbye artificial berry flavours. Enjoy the taste of fresh raspberry coupled with a hint of delightful vanilla.

Free delivery over £10.
Free Standard UK delivery on orders over £10.
Delivery charges still apply to other EU countries, or if Express delivery is chosen.

Free Delivery on subscriptions.
Free Standard UK delivery.

Letterbox friendly.
This item is usually delivered in packaging that fits through UK letterboxes, meaning you should receive it even if you're not in.

•  Quantity 21g per pack. Approximately 14 pieces per pack at 1.5g each. Sometimes packs will contain more pieces, sometimes less, depending on the size of pieces
Suitable for Vegans
•  Palm oil free certified
•  Mint Ingredients Natural chicle base, natural plant-based sweetener (stevioglycosides & xylitol), raw matcha powder, natural flavours, organic vegetable glycerine and spirulina extract
•  Ginger & Turmeric Ingredients Natural chicle base, natural plant-based sweetener (stevioglycosides & xylitol), raw ginger powder, raw turmeric powder, natural flavours, organic vegetable glycerine and carrot concentrate
•  Liquorice & Eucalyptus Ingredients Natural chicle base, natural plant-based sweetener (stevioglycosides & xylitol), raw liquorice powder, natural flavours, organic vegetable glycerine and barley malt extract
•  Raspberry & Vanilla Ingredients Natural plant-based sweeteners (xylitol and stevioglycosides), natural chicle base, natural aroma, organic vegetable glycerine, malic acid, sweet potato extract
•  Gluten Mint & Matcha, Ginger & Turmeric and Raspberry & Vanilla are gluten free. Liquorice & Eucalyptus may contain traces of gluten
•  Always check the packs for the latest ingredients
•  Pictures by True Gum
•  If you have any questions, just get in touch with us at

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